Client: Ice Roll

Location: Khartoum, Sudan

Service: Visual Identity Design

Corners: Graphic design, Art


ICEROLL brand aims to add a competition to the dominance of ice cream brands in Sudan, entering the field with the concept of Ice Cream Rolls and be specialized in this service.

Hence, DEGRAPHY was called to design ICEROLL Identity and visualize other design elements. In this project we tried to come up with a creative design for ICEROLL that includes Art & Graphic design Corners, and how our corners are merged into this project.


Ice cream is a source of happiness, indicates fun moments and quality time socially and individually.  

Therefore, the main concept is to reflect those feelings into the brand.  The Logo design was leaning on the Sketchy typography style with the Rolls concept.  Mango Yellow was selected as a main brand color, it indicates outgoing lifestyle and happiness, energy and attention also adding sketchy artworks in a pattern to follow the identity visualization to be used as stationary set, or as a Supergraphic for architectural design.